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NEWS:
Orient
Lines Reborn Under New Ownership:
Popular Destination-Oriented Cruise Brand Acquired from Star
Cruises
Celebration, Fla., June 26, 2008 Orient Lines, the destination
cruise specialist founded by British cruise and tour entrepreneur
Gerry Herrod in 1992, has now been acquired by another cruise
industry visionary, Wayne Heller. Hellers Origin Cruise
Group LLC purchased the award-winning brand from Star Cruises
Limited.
Heller is the founder of Orlando-based cruise retailer Cruises
Only, which became the largest seller of cruises in North America.
His great love for cruising fueled his desire to preserve Orient
Lines and its unique destination-oriented worldwide itineraries.
Much like the former companys beloved Marco Polo, the
new Orient Lines plans to acquire vessels that are
rich in history and character and that can carry 600 to 800
passengers in great comfort and safety to all seven continents.
Moreover, the lines hallmark cruise-tour product, which
seamlessly incorporates pre- and/or post-cruise hotel stays
and orientation sightseeing tours, distinguished guest lecturers
and local cultural highlights, where possible, will be maintained.
In the coming weeks we will announce our new flagship,
followed by inaugural cruise itineraries and the senior management
team, said Heller. As for details of the onboard
product, consumers and travel agents can expect the same friendly
and gracious service that has endeared legions of intrepid travelers
to Orient Lines over the past 15 years.
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